Procedure art (not to be confused with procedural art) is a locution coined by the artist to describe a kind of relational or social art where the author releases to the public a procedure (i.e. instructions) to create the work of art itself. Read the manifesto.
“Voice extender” is Benna's third procedure artwork, following “owning darkness”, 2016, and “socialnetwork”, 2013. Also this time it is granted for free to a very limited number of people, nine in this case, in occasion of ME BENNA - YOU BENNA 2020, 4th edition of the art giveaway contest that occurred before in 2015, 2013 and 2009.
The artwork “voice extender” can be considered the conceptual continuation of two previous performances entitled “all rods lead to Rome”, 2016, and “artists and the caveman”, 2017, of which you can watch small excerpts in the following video. Please watch before to proceed.
You can watch sample copies of the two full performances here or here and here
After the rod, or walking stick, and the Plato's Cave allegory, also this time an archetypical element is protagonist: the call amplified with the hands, as described by the artist's words:
«People need to communicate more by their own means, using their own body, their natural power of living beings, not electronic devices. We can call those who are distant, at human and humane distances, we can send them our message using our own body, becoming the medium. At first I thought about a procedure artwork to build a very simple paper funnel, like a megaphone, as a symbol, but I got right away that was not so immediate, radical and readily available in any condition or in cases of extreme danger, so the choice of using the bare hands was natural. Calling live we convey not only our message but also our spiritual essence, which cannot be mediated by any device, thus making stronger empathic relations.»
The original work of art “voice extender” is basically conceptual and immaterial, but it is documented and archived through nine different photographic pictures made by nine people who follow the instructions on how to take them. The holders who are in possession of the picture along with the certificate of authenticity are free to resell the immaterial artwork as any ordinary work of art and eventually print one copy of the photograph.
Guidelines to take the photograph for documentation and the submission
With the help of someone or using a stand like a tripod, take a frontal and symmetrical photograph of your hands making some sort of amplifying funnel around your open mouth like when you shout "O" out loud. See the example drawings to get a loose idea.
Only the mouth and the full hands are relevant: you can cover the eyes with the fingers or properly reclining the head back, as the picture should look impersonal and anonymous.
Take the picture against a neutral background (e.g. a smooth wall or a clear sky.)
The picture must show only bare skin, or hair: no clothes, rings, jewels, piercings, tattoos or other artificial things are allowed and in case they will be removed by image editing.
The first nine pictures meeting the requirements and getting the artist's approval will be slightly processed to meet an overall consistency and then returned along with a certificate of authenticity.
By sending the pictures, the participants implicitly grant the use, the modification and the publication of the material sent. The name of the participants can be either credited or undisclosed and anonymous.
The full-resolution original picture must be submitted to for the certification process. Possible rejections are incontestable.